Developing a Narrative and Growing a Community
Entrepreneurs, here is an important distinction in your customers that I learned at the Wizard Academy a few weeks back. As you sell your product or service, you will deal with two meta-customers in your business. One is ideal. The other is a time-suck. Respectively, they are called Relational and Transactional. It’s important to learn to spot [...]
Take a blood test. Submit to the needle invading your arm. Send off for the results. When I got the results back, they confirmed my nutritionist’s suspicions: my body had developed an allergic reaction to gluten. That was December 2007. That month was my last gluten hurrah. I haven’t eaten most grains, OR beer, since. But [...]
Not spending the weekend at SXSW Interactive feels gnawing and incomplete. I am a tech entrepreneur, after all. Shouldn’t I be running around 6th Street, badge dangling around my neck, iPhone out, tweeting #SXSWi hash-tags all day. The answer is probably. I’m pretty sure that I missed out this year, especially given the panels by such Thought [...]
This is a post from the Tech Ranch Austin blog, and a response to Tech Ranch Partner Cristi Jakubic’s blogging post about why not to blog. When Cristi Jakubic writes something, everyone around the Ranch pays attention. This goes double for me. Few others have the experience she does in the trenches of marketing. Cristi [...]
Conquer your enemies. Use your own agility to make your opponent move even slower. The faster you can make decisions and take action, the more deadly you will be when facing your opponent. There is a business book making the rounds at the Tech Ranch that, similar to the last paragraph, seems like it’s about military [...]
