I published a post today about Yellow Journalism on ProBlogger today.
Trust Me, I’m Lying – Confessions of a Media Manipulator is the title of Ryan Holiday’s new book about the tactics cutting-edge bloggers use to drive hundreds of thousands of viewers to their blogs, seven days a week, 365 days a year.
Ryan, author of controversial posts like The Top 5 Performing American Apparel Ads, And How They Get PR For Free (NSFW), is the Director of Marketing at American Apparel, and is a self-proclaimed “media manipulator.” He has made a high-flying career serving irresistible blog content to places like the Huffington Post, Gawker, and Jezebel.
I waited more than a year for Trust Me, I’m Lying to hit the shelves. The book has pushed my limits as a marketer and as a person from the second it arrived in my mailbox. You must read the book. I’ve personally poured through the book late at night to wring every last bit of knowledge from its pages and make my own blogging irresistible.
More after the jump at ProBlogger