About Austin

Hey Folks,

I created this site as a living document for the life I want to live, the questions I’m asking, and the work that I do as a marketer for scaling startup companies. Blog posts come in fits and spurts depending on what I have going on at the time.

I tell people that you can’t really know who I am until you’ve read a bit of my blog.

I share as much as I can, as earnestly as possible because 1) the more honestly I can share, the more value you’re likely to get, and 2) because I like to err on the side of transparency where possible because the writing I’ve loved the most has always been visceral and personal.

The questions that I ask here I assume I’m not the first person to ask. In the same token, I also suspect I won’t be the last. By sharing, I hope that you’ll find value in my experience that you can apply to your own. I want to make it easy to justify coming back to read again.
My goals with this site:

  1. Process and reflect on business and life via the writing process
  2. Share my story in a genuine and accessible way to others in the same way that people have shared their stories with me
  3. Grow a community of loyal readers
  4. Enjoy the process

Who I am

I value connections, culture, and community. When I walk into a room, or join a company, one of my goals is to catalyze the relationships everyone has with one another. [I believe the things we share define our culture], and want to share amazing things with the folks I work and play with.

I work for Vend, leading our marketing efforts in the US market. Vend provides incredible cloud-based point-of-sale software to SMB retailers globally. Having grown up working with my family on our honey farm, and selling cigars for a few years in college, I’m a fan of local business and retail from an economic as well as a local cultural perspective.

Austin Gunter and Mark Suster of bothsidesofthetable.com
Austin and Mark Suster from Bothsidesofthetable.com

As a marketer, I believe the best marketing your company can have is a great product. Amazing products that solve big needs in innovating ways get customers talking. Effective marketing needs to simply amplify the conversation.

Previously, I spent an amazing 2 years at WP Engine, a managed hosting platform for WordPress. Jason Cohen, the founder, hired me early in 2012. Previously, I spent time as a marketing consultant, a Product Manager for the likes of Dell and AMD.

In 2011, I turned down a job offer at Google after spending almost 2 years at a startup accelerator / incubator called Tech Ranch Austin where I was responsible for bringing 120 tech startups into the program and helping them validate their ideas and grow. 10-15 of those companies are doing rather well, either funded and growing, or successfully bootstrapping and profitable.

My personal life is intense and focused. I find subcultures to immerse myself in and learn from. I wrote my honors thesis on the morality of Pick-Up Artists. I spent 6 months as a vegan and raw foodist. When I take vacations, I often go to an Eastern Orthodox Monastery. I drink lots of Yerba Maté. I love to cook and throw dinner parties. I grew up in Austin, Texas where I became involved in the startup community there, but I moved to San Francisco in November of 2012 for an opportunity with WP Engine.


My writing has appeared on tech publications that focus on startups and WordPress, such as The New York TimesInc.com, Smashing Magazine ProBlogger, WPMU, Code Poet and others.

Content and Community

A relic from the past is how I automate social media and community building using Buffer, Hootsuite, and Prismatic.


My personal twitter handle is @austingunter. Find me on LinkedIn as well as Facebook and Google+.


I love people and ideas and changing the world. I believe we should all be fulfilled in our work, and so I encourage people to take risks, go big, don’t be satisfied with what you have, but rather be confident that the things you want are within your grasp. I build communities. I want to meet you.

Thanks for reading this.

I hope this helps.

Austin Gunter

Vend Marketing at Waiheke


Submit a comment

Your email address will not be published. Required fields are marked *