I created this site as a living document for the life I want to live, the questions I’m asking, and the work that I do as a marketer for scaling startup companies. Blog posts come in fits and spurts depending on what I have going on at the time.
I tell people that you can’t really know who I am until you’ve read a bit of my blog.
I share as much as I can, as earnestly as possible because 1) the more honestly I can share, the more value you’re likely to get, and 2) because I like to err on the side of transparency where possible because the writing I’ve loved the most has always been visceral and personal.
The questions that I ask here I assume I’m not the first person to ask. In the same token, I also suspect I won’t be the last. By sharing, I hope that you’ll find value in my experience that you can apply to your own. I want to make it easy to justify coming back to read again.
My goals with this site:
- Process and reflect on business and life via the writing process
- Share my story in a genuine and accessible way to others in the same way that people have shared their stories with me
- Grow a community of loyal readers
- Enjoy the process
Who I am
I value connections, culture, and community. When I walk into a room, or join a company, one of my goals is to catalyze the relationships everyone has with one another. [I believe the things we share define our culture], and want to share amazing things with the folks I work and play with.
I work for Vend, leading our marketing efforts in the US market. Vend provides incredible cloud-based point-of-sale software to SMB retailers globally. Having grown up working with my family on our honey farm, and selling cigars for a few years in college, I’m a fan of local business and retail from an economic as well as a local cultural perspective.
As a marketer, I believe the best marketing your company can have is a great product. Amazing products that solve big needs in innovating ways get customers talking. Effective marketing needs to simply amplify the conversation.
Previously, I spent an amazing 2 years at WP Engine, a managed hosting platform for WordPress. Jason Cohen, the founder, hired me early in 2012. Previously, I spent time as a marketing consultant, a Product Manager for the likes of Dell and AMD.
In 2011, I turned down a job offer at Google after spending almost 2 years at a startup accelerator / incubator called Tech Ranch Austin where I was responsible for bringing 120 tech startups into the program and helping them validate their ideas and grow. 10-15 of those companies are doing rather well, either funded and growing, or successfully bootstrapping and profitable.
My personal life is intense and focused. I find subcultures to immerse myself in and learn from. I wrote my honors thesis on the morality of Pick-Up Artists. I spent 6 months as a vegan and raw foodist. When I take vacations, I often go to an Eastern Orthodox Monastery. I drink lots of Yerba Maté. I love to cook and throw dinner parties. I grew up in Austin, Texas where I became involved in the startup community there, but I moved to San Francisco in November of 2012 for an opportunity with WP Engine.
Content and Community
I love people and ideas and changing the world. I believe we should all be fulfilled in our work, and so I encourage people to take risks, go big, don’t be satisfied with what you have, but rather be confident that the things you want are within your grasp. I build communities. I want to meet you.
Thanks for reading this.
I hope this helps.