I’m not one for watching YouTube. Cat videos and Justin Bieber don’t entertain me much. But I found this video because Bret Hurt, Founder / CEO of Bazaarvoice, tweeted it out, citing the importance of good company culture encouraging employee productivity. Bazaarvoice is famous for their culture, so I queued this up and listened to [...]
Shiny Object Syndrome. . . .My Reading List
2011/12/28 by
Here’s a list of everything that I’m reading right now. Since I got a Kindle Touch for Christmas, I’ve been reading differently. I bounce back and forth between the Kindle and the physical books that I have started. I’m definitely reading more that I was, and differently. Since I’m constantly reading, I thought it would [...]
Saying no and how to make sure you suck at networking
2011/12/07 by
Level of Focus determines how good of a networker you are. Focus makes it possible for anyone to walk into a room and know what they will get before they leave, why they want it, and how to get it. Focus means planning to know what’s important and unimportant. Most importantly, focus means that knowing when [...]
Marketing Analysis: Dr. Pepper “It’s Not for Women”
2011/11/09 by
This post is a response to the excellent analysis of Dr. Pepper’s new Ad Campaign that Shennandoah Diaz wrote at BrassKnucklesMedia.com, “Lessons Learned from Dr. Pepper’s Facebook Fiasco.” Her analysis is on point about what can happen when a brand doesn’t take their entire audience into account. I’ve added my analysis of the issue to [...]