I share a ton of content using Buffer on a weekly basis. Spending an hour or two combing through blog posts to stock up my Buffer queue is just part of my weekly routine. In particular, WP Engine shares a lot of content, primarily on Twitter (follow us!), but we’ve branched out to several other social networks as well. Today on the WP Engine blog, I published a short post about how to make your blog posts a bit more sharable on Buffer by adding your Twitter handle to the <title> tag of your blog posts.
When you share content on Buffer, it first takes the content from the <title> tag of your blog posts, and auto-populates it along with the link to your blog post when you click the Buffer button.
That information is pulled from the <title> tag in your site, which is defined by your SEO plugin (in WordPress). By default, the <title> tag of individual posts will have the post title and the name of your site. You can force those to be re-written with anything you like, including your Twitter handle so that when people share your content on Twitter, they automatically mention you.
If you want to build up a Twitter following, then the small details like this make it easier for people to share your content and give you attribution. If you get more attribution, you get more followers.
When someone I follow shares a post that I love on Twitter, they’ve just exposed me to a potential new blogger that I may want to follow. If it’s a great blog post, I search for the original author’s Twitter profile, but most of the time I have to search for the author’s Twitter handle. But if it’s auto-populated in every tweet, then it’s simple to find the author and follow them.
If you want to make the change to your title tag, the process is simple. You can read how to edit your SEO plugin to change the <title> tag on the WP Engine blog today.
Hope this helps.
Austin W. Gunter