Breakups are the most important relationships you’ll ever have

Austin Breaking Up

I spend a lot of time writing about what it means to have meaningful work in my life, and what it means to me personally.  Tonight, I sort of want to talk about what happens to meaning in your life when you lose relationships.  I broke up with my girlfriend recently.  It was the end [...]

Marketing Analysis: Dr. Pepper “It’s Not for Women”

Dr. Pepper's New Marketing Slogan: Sexist or Not?

This post is a response to the excellent analysis of Dr. Pepper’s new Ad Campaign that Shennandoah Diaz wrote at BrassKnucklesMedia.com, “Lessons Learned from Dr. Pepper’s Facebook Fiasco.”  Her analysis is on point about what can happen when a brand doesn’t take their entire audience into account.  I’ve added my analysis of the issue to [...]